OVERVIEW

Creative Director/Photo Art Director with over 20 years of Digital & Print Art Direction & Photo Art Direction experience. Lead creative from start-up companies to Forbes 500 Companies. Stratagize and concept ideas into brand focused solid deliverables. Lead meetings with Senior Managers, Sales Directors, Clients & Buyers. Interview, hire and supervise personel and freelance talent. Oversee photo shoots, location, model & crew selections. On time performance, strong organizational skills, attention to detail & client’s brand. Ability to multi-task in a fast-paced environment under tight deadlines. Strong sense of urgency & creative problem solving.

EXPERIENCE

King & Cross Companies, Distribution          December 2018 - Present

Lead five outside freelance creatives and two full-time employees to direct product design from idea to final product. Direct all photoshoots, catalog design, web development, and social media design. Art direct video shorts for member websites and social media posts. Record and edit weekly pod-casts, newsletters, and blogs. Accountable for two budgets and a fast-paced time-line. 

 

Contract Creative Director           June 2017 - November 2018

Jilly’s Cupcake Bar and Café  St. Louis, MO                                              

Design new on-brand visual elements to effectively convey messages. Maintain consistent use of graphic imagery in all materials. Generate computer graphics, page-layout, web development & photography for Jilly’s stores, Ads, Outdoor and Social Media

 

Contract Creative Director           October 2015 – January 2017

Amerimark Direct  Cleveland, OH

Full-time Art Direction for Time for Me Catalog and Feel Good Store Catalog Re-Design. Craft the overall look and feel of the brand direction for multiple marketing channels. Schedule and plan all photoshoots, including choosing models, location, hiring freelance staff & photographer. Present creative concepts to management, that aligns with business goals. Understand client feedback and communicate that feedback to creative staff and outside vendors.

Worked with Client and Creative Team to drive all schedules assuring timely, quality creative.

 

Marketing & Creative Director    June 2014 –November 2015

Stray Rescue of St. Louis  St. Louis, MO

Leader of brand awareness, marketing, design, event planning & fund raising. Slashed marketing budgets, breathed new life into creative strategy & marketing. Broke shelter records consistently beating monthly adoption & donation goals. Planned & implemented materials for adoptions, merchandising advertising and event collateral.

 

Marketing & Creative Director    June 2013 – June 2014

Magnet Works/Studio M  Fenton, MO

Leader of a 3-person team in a fast-paced, team-oriented & entrepreneurial environment. Steering Committee Member directed company growth, strategy & global decision-making. Developed design deliverables:

Catalog winning “Best in Industry” at Atlanta Market, Showroom winning “Best in Category” at Atlanta Market.

Lead re-branding to effectively convey messaging and company Brand. Managed computer graphics, page-layout, web development & photography for 4 quarterly Catalogs; reaching 25k customers, Packaging, Advertising, PR, email marketing, Social Media & Trade show Design.

 

Creative Director              April 2012 – June 2013

Bissinger’s Handcrafted Chocolatier St. Louis, MO

Leader of a 4-person department in an adaptable, multi-tasking environment. Member of Senior Management Team with a key role in re-branding & national decision making. Maintained consistent use of branded graphic imagery in all materials. Generated computer graphics, page layout, web development & photography for Retail & Wholesale Catalogs. Art Direct Photoshoots. Luxury package redesign, Advertising, PR. Retail & Wholesale, Social Media, Trade show & Store Graphics.

 

Freelance Art Director                 February 2010 – April 2012

Bissinger’s Chocolate |  Color Art  | Hereford Printing | Caleres

Designed & produced marketing websites, print collateral & digital art for the above list of clients.

 

Creative Director        February 2005 – August 2010

Soft Surroundings  St. Louis, MO

Lead, Mentor & Direct 12 Person Staff for a National Multi-Channel Retailer. Produced 6 million Soft Surroundings catalogs per quarter. Managed copywriters, designers, photo teams, web developers & printers on budget. Art directed & oversaw quarterly on model & still catalog photoshoots.

 

Contract Creative Director           2004 - 2005  

Calares (Brown Shoe Company)  St. Louis, MO

Buster Brown  |  Bass  |  Via Spiga  | Naturalizer  | Carlos Santana |  Doctor Scholl’s

Approved Designers concepts prior to implementation. Art Directed: Photo Shoots, Signage, National Advertising, Booth Design, Presentations, Direct Mail, Web Development, Look Books & Catalogs on-time, & on budget.

           

VP Marketing & Creative           2003 - 2004 

Cerf Brothers Bag Company (Columbia Sportswear) St. Louis, MO

Built in-house creative team to meet company goals, deadlines & budgetary challenges.

Created: signage, booth design, catalogs, order forms, and packaging.

 

Head Creative Bear                    1999-2003  

Build-A-Bear Workshop  St. Louis, MO

Leader of the creative team which successfully grew this multichannel retailer into a 275+ store international chain.

“Keeper of the brand” accountable for all verbal & visual branding elements.     

 

Creative Director                        1996 - 1999  

Edison Brothers Stores  St. Louis, MO

Lead staff & brand personalities for a 7 chain, 2,600 store organization.

 

Senior Designer                         1995-1996  

James River Corporation  St. Louis, MO                

Created & Produced Multi-Commodity Packaging for a National Client Base.

 

Art Director                               1990 - 1995

3M Media  St. Louis, MO

Produced Outdoor (billboards, mall graphics, and mass transit) design for National Clients.

 

Graphic Designer                       1989 – 1990 

The American Soybean Association  St. Louis, MO

 

Artist/Photographer                   1989

Middle Eastern Archaeology Dig  Archaeologist, Dr. Fuller

Syria  |  Turkey  | Jordan  |  Iraq

 

EDUCATION

1987-1999

St. Louis Community College at Florissant Valley

Associates Degree in Applied Science with an emphasis on Advertising Design

Associates Degree in Photography • 3.85 GPA

Skills

CS6

Illustrator

Photoshop

InDesign

Sound Booth

Bridge

Capture One

Excel

Word

Power Point

HTML

 

Photography

Color Correction

Product Development

Fixture and Store Design

 

SEO

SEM

Affiliate Marketing

Pay Per Click

 

Podcast Creation

Smart Phone Application

 

Packaging

Out of Home Media

Retail Creative Solutions

2010 - present

2010 - present